What's next in emerging markets?

Nielsen Vietnam 14/03/2018

For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the fast-moving consumer goods (FMCG) industry.

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Tapping into the undiscovered opportunities in these markets requires a keen understanding of the circumstances that suggest the greatest opportunities for growth. Burgeoning population, GDP growth forecasts and income expansion, healthy dependency ratios (consisting of a young labor force/low aged population), and stable infrastructure are only part of the puzzle. Paired with Nielsen data and expert analysis, a clearer picture begins to emerge and previously unearthed opportunities rise to the top.

This report analyzes two notable categories within the FMCG industry—snacks and beer—to understand trends that are driving growth and indicative of undisclosed opportunities. As ‘non-essential’ FMCG products, they represent positive indicators for growth: demonstrating the fact that consumers are ready, willing and motivated to spend beyond what’s required for bare necessities. And that in and of itself is a signal that global manufacturers ought not ignore.

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