Consumers are much more upbeat about the overall economy for 2019, than in 2017, while the business community is more skeptical, meaning down turn is on the horizon.
Global economic down turn and pollution, infrastructure development and increased inflation are keeping people awake at night.
Most spending priorities have not changed over the years. However, self pampering, enjoyment purchase / activities, such as personal Care, entertainment and purchasing convenience such as homeappliances are on the rise...
FMCG growth in Urban Vietnam is non existent, save for Rural Vietnam at 5.5% Value and 3.2% Volume growth. Note: 1st time in 25 years Zero Urban Growth
TV is still King, But digital is catching up quickly