Consumer Insights Asia Q2 2018

Kantar Worldpanel 26/09/2018

2018 Q2 Asia Consumer Insights report is now available with key FMCG trends in a variety of categories across China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India and Saudi Arabia.

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The key highlights for this issue are: 

  • FMCG in Asia sees positive growth by 3.8% in Q2 2018, compared to 3.3% in Q2 2017.
  • Food sector is steady at 3.3%, compared to 2.6% in 2017. Cooking categories like noodles, oil, frozen food and cereals are key growth drivers. 
  • Home care posted another robust growth this quarter at 4.3%, compared to 3.1% in 2017, reinforcing increased emphasis on home hygiene and cleanliness.
  • Personal care remains the fastest growing sector in FMCG at 7.2% and are largely driven by skincare and cosmetics.
  • Countries like Indonesia, Korea, Taiwan and Vietnam see significant growth in beverage sector, driven by coffee, tea and soft drinks while soy milk is a key player for China. The sector as a whole posted a year-on-year growth of 2.1%.
  • Growth in dairy continues to slow down to 1.4% in Q2 from 2.6% in 2017, though consumption in India is still evolving and overall growth opportunity lies in fresh milk.
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