Brand Camp
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    Tracking & Measurement

2017 Q3 Asia Consumer Insights report is now available with FMCG trends in a variety of categories in the region, covering China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India and Saudi Arabia.

Summary key takeaways:

  • There has been an uptick in FMCG market value growth to 3.4% year-on-year in Q3, compared to 3.3% on the same period last year.
  • Personal care is still the fastest growing sector amongst all, with 7.5% year-on-year growth in Q3, revealing consumer focus on better quality life and self-image/ cleanliness.
  • Food sector registered stronger growth at 3.2% in Q3, led by increased shopper spend as is basic and essential need.
  • Growth in Home Care sector is driven by increased awareness of hygiene. Premiumization in home care products, for example
  • imported detergent in Taiwan, is also one of the trend in this sector.
  • Consumers nowadays are seeking for health and active living. Nutritional benefit could be one of the key elements to promote and grow in Dairy sector.
  • Beverage sector continued to slow down to -0.4% in this quarter. More innovation required to spur future growth of the sector.

Hồ sơ Giảng viên

Kantar Worldpanel
Kantar Worldpanel

Giảng viên BRAND Camp (60 tài liệu)

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