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    Tracking & Measurement

Tet (Vietnam Lunar New Year) is the special occasion in Vietnam. This is the time for family reunion, for festivals and for giving happiness to loved ones. Moreover purchasing & consumption is significantly higher than at other times of the year, so it provides a great opportunity for brands to engage with consumers.

An increasing number of brands develop specific thematic campaigns and activation programs to address the specific consumer needs at Tet.

Annually, Kantar Millward Brown Vietnam conducts a survey to enable advertisers to better understand the trend of communication and how consumer respond to brands at Tet.


  1. Brand association at Tet
  2. Performance of TV ads at Tet 2018
  3. Performance of Digital ads at Tet 2018 4. Summary

Hồ sơ Giảng viên

Huỳnh Thị Trâm Anh

Associate Account Director, Kantar Millward Brown

Giảng viên BRAND Camp (1 khóa học, 1 tài liệu)

Kantar Millward Brown is the world’s leading expert in helping clients grow great brands, part of Kantar, WPPs data investment division. They make a meaningful impact on clients’ businesses by using insight and knowledge to help build brand value and drive marketing efficiency.

Their consulting and research services all stem from Meaningfully Different Framework.

What sets Kantar Millward Brown apart?

  • 40 years of brand equity, advertising and media research experience
  • 20 years of digital advertising experience
  • A global network of more than 85 offices in 55 countries
  • The world’s most robust databases – 130,000 ads copy tested, 18,000 brand equity projects conducted, 195,000 brand reports created
  • A global intranet connecting their teams to an extensive knowledge bank of information readily accessible to share with clients
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