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  • Consumer Panel: Hướng dẫn đọc hiểu báo cáo nghiên cứu Hành vi Người tiêu dùng

  • 1. Introduction of Consumer Panel
    • 1.1   Introduction
    • 1.2   Consumer Panel: Definition & Methodology
    • 1.3   What Consumer Panel measures
    • 1.4   Handout
  • 2. Understanding Basic Data (P1)
    • 2.1   Basic KPIs
    • 2.2   Penetration
    • 2.3   Average Volume per Buyer, Frequency & Average Volume per Trip
  • 3. Understanding Basic Data (P2)
    • 3.1   Loyalty
    • 3.2   Repurchase Rate
    • 3.3   Basic Measure Summary
    • 3.4   Exercise: Information
    • 3.5   Exercise: Questions & Answers
  • 4. Special Analysis: Gain & Loss - Switching
    • 4.1   Special Analysis: Gain & Loss - Switching
  • 5. Special Analysis: New-Lost-Repeat Buyers
    • 5.1   Special Analysis: New-Lost-Repeat Buyers
  • 6. Special Analysis: Duplication
    • 6.1   Special Analysis: Duplication
  • 7. Special Analysis: Heavy-Medium-Light
    • 7.1   Special Analysis: Heavy-Medium-Light
  • 8. Case Study
    • 8.1   Category Performance
    • 8.2   Segment Performance
    • 8.3   Brand Performance
    • 8.4   Deep dive: Special Analysis
    • 8.5   Recommendations


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Buổi 1 - Introduction of Consumer Panel

Consumer Panel: Definition & Methodology


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