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  • Discovering Insights for Growth & Innovation

  • 1. Introduction: The Importance of Insight
    • 1.1   The Importance of Insight (P1)
    • 1.2   The Importance of Insight (P2)
  • 2. Discovering Insight - Studying Habits & Anomalies
    • 2.1   Discovering Insight - Studying Habits
    • 2.2   Discovering Insight - Studying Anomalies
  • 3. Discovering Insight - Confluence & Understanding Frustration
    • 3.1   Discovering Insight - Confluence
    • 3.2   Discovering Insight - Understanding Frustration
  • 4. Discovering Insight - Questioning Orthodoxies & Comprehension of the Extremes
    • 4.1   Discovering Insight - Questioning Orthodoxies
    • 4.2   Discovering Insight - Comprehension of the Extremes
  • 5. Discovering Insight - Immersion & Summary
    • 5.1   Discovering Insight - Immersion
    • 5.2   Discovering Insight - Summary
  • 6. Articulating Insight - Reinterpreting Universal Truth
    • 6.1   The Importance of Insight Articulation
    • 6.2   Articulating Insight - Reinterpreting Universal Truth
  • 7. Articulating Insight - Dramatizing the Obvious Truth
    • 7.1   Articulating Insight - Dramatizing the Obvious Truth (P1)
    • 7.2   Articulating Insight - Dramatizing the Obvious Truth (P2)
    • 7.3   Evaluating Insight Articulation
  • 8. Translating Insight into Working Campaigns
    • 8.1   How to present your insight
    • 8.2   Being open-minded to earn better results
    • 8.3   Handout


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Kết thúc   Buổi 8 - Translating Insight into Working Campaigns

Handout


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