Buổi 1 - A Media Perspective
A Media Perspective
Mark Holden is Global Head of Strategy at PHD Worldwide. In 2010 he was named Asia-Pacific Media Planner of the Year by Campaign Asia magazine and has contributed to PHD being awarded Media Agency of the Year in 2011 by Campaign UK. He has worked on clients such as PepsiCo, NAB, Google and helped turn Make Poverty History into a global phenomenon.