EPISODE 12: HOW DO WE NURTURE AND DEVELOP TALENTS? (PART 2)
Ms. Dieu Anh: The young generation in VN, they’re awareness of this industry is very minimum. We see a lot of people they come from different industry like bank, finance or real estate and there are some moment of time they crisis in their career and they switch their career and then communication comes to their mind at that time. But the way they see our industry it’s just the fancifulness. They come here because they think about creativity, freedom, fancy. But the moment they enter they can’t see the bitterness of industry. There are some bright sides and there are some down sides of any career and then they give up easily when it’s not as good as it mentioned. Can you share any advise with the young generation how to keep the passion like you have over 20 years? How to keep the passion alive?
Mr. Kent: Let me go back the first part. It's our job as an industry to keep telling the young people about our industry. I spent time over my career lecturing at colleges, recruiting, telling people about what we do. I know you're involved in that building the industry which I think it’s fabulous by the way. I'm really happy to hear that Vietnam there’re people like you and others that are creating the environment to encourage people and skill them up to do it. But we as an industry have to go tell people about industry. And I started saying that the answer the second part of your question is of course if you have a mythical image of what this business is about and you get into it and it's not like you thought it was. It’s going to be disappointed because what your thought wasn't based upon reality. Your thought was a dream. It's easier over there that would be fun. You thought it is fun. I’m still thinking this is an incredibly fun industry. I love dealing with ideas everyday. You’re right, it is about ideas and creativity. That's why I joined it. That’s why I enjoy it myself. But it’s also business pressure that people think it's just about the fun or think that somehow it doesn't come with attached precious than they have an naive understanding from the start. That may be partly their fault but I'd say it's also partly our fault as an industry if we're not out there telling people what is this business is about? What they can do in their career. You have to meet people that are examples of a people to talk about their own career and why they did it? Why they stay did it? why they find it rewarding? I think you also have to do enough that other people can have some engagement. So it isn't that you join in from a bank and then the first day you go out I had no idea what it was like to be in agency. Internship programs for college so they can spend a summer experiencing it.
And my experience is when we have interns, students, when we go out do recruiting, when people have real time in agency. It separates those who have a fantasy about a person is really do like ideas and creativity. And often I think people are more interested not less. This is not the work in the best industry that you know when you come and spend time with the building to get some what I wanted to do some people to join the right it's not right for them. We are not an industry that is right for everybody. Some people should be a banker or a lawyer or something else. Some people don’t thrive in this environment but for the people who do, we need make sure that we’re reaching out to young people so great, young people who be fantastic in our business or not in fact sitting in a bank, because they never know they could be doing it everyday. So that’s what I think important.
Ms. Dieu Anh: We hope that the audiences in Brands Vietnam and our industry, for sure there will be a lot of people in the industry will follow this session. We hope that all of you enjoy that. On behalf of AIM Academy and Brands Vietnam , we would like to say thank you very much to Mr. Kent.
Mr. Kent : Thank you for having me today.