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  • Premiumization & Lifestyle Marketing

  • 1. Introduction
    • 1.1   Introduction
    • 1.2   Premiumization vs Luxury Marketing
    • 1.3   Handout
  • 2. Premiumization & Lifestyle Communication Framework
    • 2.1   Is it too early to care about Generation Z
    • 2.2   Functional & Emotional Benefits
    • 2.3   Premiumzation & Lifestyle Communication Framework
    • 2.4   Case Study
  • 3. Background Information
    • 3.1   Background Information
  • 4. Product, Price & Packaging
    • 4.1   Product Industry
    • 4.2   Lifestyle Platform
    • 4.3   Target Consumer Insights
    • 4.4   Market Interest
    • 4.5   Product - Case study
  • 5. Premiumization & Lifestyle Proposition
    • 5.1   Premium & Lifestyle Proposition
  • 6. Premiumization & Lifestyle Marketing Communication
    • 6.1   Marketing Communication
    • 6.2   Old Channels - New Tactics
    • 6.3   Brand Partnership
    • 6.4   Partnership Kit
  • 7. Place & Channel
    • 7.1   Distribution Channel
    • 7.2   Distribution Channel - Case study
  • 8. Case Study
    • 8.1   Biti's Hunter
    • 8.2   Logitech
    • 8.3   Omachi
    • 8.4   Aquafina


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Buổi 1 - Introduction

Introduction

Thảo luận


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