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  • Channel Strategy: Thiết kế Chiến lược Kênh bán lẻ

  • 1. Introduction
    • 1.1   Introduction
    • 1.2   Handout
  • 2. Channel & Shopper 360° Understanding
    • 2.1   Channel Landscape & Channel Definition
    • 2.2   Channel Segmentation & Example
    • 2.3   Channel Research & Example
    • 2.4   Roles of Channel over Shopper Behavior
    • 2.5   Learning about Shopper
    • 2.6   Shopper Trend
    • 2.7   Channel Card Development
  • 3. Channel in RTM
    • 3.1   Channel in RTM: Customer Driver & Shopper Driver
    • 3.2   Channel in RTM: Team Functional Role
  • 4. Channel Analysis
    • 4.1   Channel Trend
    • 4.2   Channel Performance: Overview
    • 4.3   Channel Performance: Portfolio Performance by Channel
    • 4.4   In-store Audit: Packaging & Planogram
    • 4.5   In-store Audit: Communication & Promotion
    • 4.6   Channel Margin Evaluation
    • 4.7   Channel I&O Summary
  • 5. Channel Priority
    • 5.1   Channel Priority: Channel Assessment
    • 5.2   Channel Priority: Channel Thumbprint & Example
  • 6. Portfolio Design by Channel
    • 6.1   Portfolio Design by Channel
  • 7. Channel Strategy Design
    • 7.1   Channel Strategy Structure
    • 7.2   Channel J2BD Design
    • 7.3   Summary
  • 8. Reference: Template
    • 8.1   Template


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Buổi 5 - Channel Priority

Channel Priority: Channel Assessment


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