Slide trước Slide tiếp
  • Nội dung học
  • Trợ giúp
    Bạn có thắc mắc khi đang học?
    Hướng dẫn cách học Những câu hỏi thường gặp Email cho giáo vụ
    • Đăng nhập
    • Đăng ký
  • Đăng xuất
  • Quantitative Research: Nghiên cứu Định lượng trong Quyết định Kinh doanh

  • 1. Market Research Overview
    • 1.1   Introduction
    • 1.2   Role of Market Research in Business
    • 1.3   Research Appoarch (Category Strategy & Brand)
    • 1.4   Research Appoarch (Channel & Shopper)
    • 1.5   Handout
  • 2. Characteristics of Qualitative & Quantitative Research
    • 2.1   Comparing Quantitative vs Qualitative Research
    • 2.2   Business Case (1): Answer
    • 2.3   Business Case (2): Exercise
    • 2.4   Business Case (2): Answer
  • 3. General Process & Common Methods
    • 3.1   General Process & Common Methods
    • 3.2   Quantitative Research Methods
  • 4. Quantitative Research Methods & Applications: Door-to-Door Interview
    • 4.1   What is Door-to-Door Interview
    • 4.2   Door-to-Door Interview Process
    • 4.3   Sampling in Door-to-Door Interview
    • 4.4   Door-to-Door Interview Exercise: Answer
  • 5. Quantitative Research Methods & Applications: Central Location Test (CLT)
    • 5.1   Central Location Test: Definition & Process
    • 5.2   Common Types of CLT Methods
    • 5.3   Notes for CLT
    • 5.4   Central Location Test Exercise: Answer
  • 6. Quantitative Research Methods & Applications: Home Placement Test (HPT)
    • 6.1   Home Placement Test: Definition & Process
    • 6.2   Comparing Product Evaluation Methods
    • 6.3   Home Placement Test Exercise: Answer
  • 7. Quantitative Research Methods & Applications: Telephone Interview
    • 7.1   Telephone Interview: Definition & Process
    • 7.2   Do & Dont in Telephone Interview
    • 7.3   Telephone Interview Exercise: Answer
  • 8. Quantitative Research Methods & Applications: Online Survey
    • 8.1   Online Survey: Definition & Process
    • 8.2   Pros & Cons of Online Survey
    • 8.3   Online Survey Vs. Telephone Interview
  • 9. Quantitative Research Methods & Applications: Other Methods
    • 9.1   Other Methods
  • 10. Questionnaires Fundamentals
    • 10.1   Types of Questionnaires
    • 10.2   Open-ended or Closed-ended Questions
    • 10.3   Major Scales in a Questionnaire (Nominal, Ordinal)
    • 10.4   Major Scales in a Questionnaire (Interval, Ratio)
  • 11. Questionnaire Design & Important Notes
    • 11.1   Tips for Questionnaire Design
    • 11.2   Design Screening Questionnaire
    • 11.3   Design Main Questionnaire
  • 12. Sample Design & Important Notes
    • 12.1   Sampling Method in Marketing Practices


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...

Buổi 4 - Quantitative Research Methods & Applications: Door-to-Door Interview

What is Door-to-Door Interview


Bạn vui lòng đăng ký mua để có thể xem nội dung hoàn chỉnh.

Thảo luận


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...


Loading...