What value do you bring to life every day?

Graduated from Thammasat University in 2001 (BBA Marketing, Finance), my career highlights include currently serving as Vice President at C.P. Vietnam Corporation (New Business, Corporate Marketing Office, Startups Collaboration) since 2020, General Director at F&N Vietnam, Indochina Business (P&L responsibility for Cambodia, Laos, Myanmar, and Vietnam) cum Regional Projects Leadership Role at Suntory Cerebos, and Head of Marketing at Wipro Vietnam (the company behind Enchanter, Romano, and Gervenne), where I oversaw a ground-breaking digital brand transformation.

I received my MBA (Management of Technology) from the Asian Institute of Technology (AIT, Vietnam Center) in 2012. My thesis was titled "Trust as a Buying Criterion for Food Supplements in ASEAN Markets (over 700 samples from 5 countries)."

As an entrepreneur, I co-founded The Coffee House Vietnam (2014, successfully exited 2018), ZumStart (2018, which owns the ZumWhere restaurant chain, Deliany, and Cloud Food System), and EPLC Co. (2020, the owner of the PomPom Baby brand). I also produced series for BrandsVietnam.com including The Professionals (2019) and Strategy X Execution X Self (2023). Besides, I advise Hiip, the top influencer platform in Southeast Asia (2018, Hiip.asia).

I earned my Professional Master in Business Analytics and Digital Transformation (PMBADT) from AIT (Vietnam Center) in 2022. "Cultural Readiness for Digital Transformation: ASEAN Perspective (over 500 samplings across 5 major ASEAN countries)" was my thesis.

I served on the Board of Management of the Thai Chamber of Commerce and Industry (Vietnam) for the years 2019–2020 and 2020–2021.

Anh Thai is a professional marketer with years of experience in brand management, managing market-leading brands in tobacco, beverage & household care category in South East Asia and the US. During her time, she has managed the growth in key brand KPIs including sales, shares and brand equity. She also had a track record of delivering outstanding communication materials and successful innovations in different countries.

 Her ultimate career objective is to become a successful global brand builder who has intensive experience in both developing and developed markets.

 Her expertise includes:

• Building brands at both regional level and country level
• Leading innovation projects across countries with multinational cross-functional teams
• Developing short-term and long-term brand strategy to deliver set business objectives
• Creating new brand positioning, developing brand communication, managing portfolio and planning brand activities
• Entering emerging market

Huyen has +13 years of experience in Qualitative Research from Nielsen and Kantar Millward Brown Vietnam. Currently, she manages her own business called The Phoenix Research Consultancy, specialized in full research consultancy services to guide brands in growing effectively and sustainably.

Huyen's experience ranges across different types of research including Exploratory, U&A, Communication, Shopper, etc. for international organizations as well as local giants of a wide variety of industries from FMCGs to Finance, Durable, Social Research.

Her analytical skill, listening and interviewing skills have enabled her to compose quality correspondence, diagnose problems and devise viable solutions for multiple clients.

Her business issue-oriented and big picture approaches, strategic consultative skills, coupled with a passionate sense of commitment to grow the client & business enable Huyen to win and secure trust and appreciation from even the most research savvy buyers.

Graduated Master of Marketing from Nottingham Trent University, Anh has been equipped with advance marketing knowledge and real-life-interactions with different UK organization such as Waitrose (Refreshing the brand & exploring opportunities in student segmentation)

After graduating the master degree, Anh has joined in Nielsen team and becomes one of the most requested moderators. Being gifted with charming, dynamic style and equipped  unconventional qualitative skills by regional trainings in SEANAP have enabled Anh to create comfortable chit & chat atmosphere in different topics or contexts. Also, the experience with different types methodologies & involving in nationwide strategic projects enriches & shapes Anh’s analytical thoughts  towards consumer behavior & psychology then translate them into the actionable implications in Marketing mix  & opportunity identification.

Considering Vietnam market shifts to rural areas,  Anh’s projects & studies now focus on rural movements from 2014 to present.