New Product Development for SME & Startup

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New Product Development for SME & Startup
1. The Importance of New Product Development
- 1.1 New Product Development: Hacking Business Growth
- 1.2 Handout - New Product Development for SME & Startup
2. What is Product Concept?
- 2.1 What is a Product Concept?
- 2.2 Examples
3. Foundation for Concept Ideation
- 3.1 Innovation Platform
- 3.2 Identifying Target Consumers
4. New Product Development Process - Step 1: Product Concept
5. New Product Development Process - Step 2: Product Formulation
- 5.1 Step 2: Product Formulation
- 5.2 Examples
6. New Product Development Process - Step 3: Product Packaging
- 6.1 Step 3: Product Packaging
7. Summary
- 7.1 Summary

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Buổi 1 - The Importance of New Product Development

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