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  • Principles of Hospitality Marketing

  • 1. Overview about Hospitality Sector
    • 1.1   Brief Introduction of Hospitality Sector
    • 1.2   Businesses in Hospitality Sector
    • 1.3   The Importance of Hospitality Sector
    • 1.4   Characteristics of Hospitality Products & Services
    • 1.5   Essences of Hospitality Marketing
    • 1.6   Handout: Principles of Hospitality Marketing (Full)
  • 2. X-ray the business, scanning the environment
    • 2.1   Microenvironment Factors
    • 2.2   Macroenvironment Factors
    • 2.3   The Changing Marketing Landscape
    • 2.4   Sources to Update Information
  • 3. Personal Guest profiles
    • 3.1   Who are Personal Guests?
    • 3.2   Define Personal Guests
    • 3.3   Process to Define Personal Guests
    • 3.4   How to Target the Right Segments
  • 4. Corporate Guest profiles
    • 4.1   Who are Corporate Guests?
    • 4.2   Corporate Guests Buyphases
    • 4.3   Participants in the Organizational Buying Process
    • 4.4   Major Influences on Organizational Buyers
  • 5. Marketing Campaign in Hospitality: Product, Pricing
    • 5.1   Strategic Marketing in Hospitality
    • 5.2   Product (Part 1)
    • 5.3   Product (Part 2)
    • 5.4   Pricing
  • 6. Marketing Campaign in Hospitality: Distribution, Promotional Mix, Setting Marketing Budget
    • 6.1   Distribution
    • 6.2   Promotional Mix (Advertising, Public Relations)
    • 6.3   Promotional Mix (Sales Promotion, Personal selling)
    • 6.4   Steps in developing effective communication
    • 6.5   Setting Marketing Budget


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Buổi 5 - Marketing Campaign in Hospitality: Product, Pricing

Product (Part 2)


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