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  • Trợ giúp
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    • Đăng nhập
    • Đăng ký
  • Đăng xuất
  • Foundation of PR & Corporate Communication

  • 1. Course Introduction
    • 1.1   Course Introduction
    • 1.2   Handout (Full)
  • 2. PR Roles
    • 2.1   Warm up Exercises
    • 2.2   PR Role in Creating Perception
    • 2.3   PR Role in Building Brand Value
  • 3. PR Functions and Golden Rules
    • 3.1   PR Core Functions
    • 3.2   Golden Rules in PR
  • 4. Internal Communications at a Glance
    • 4.1   Internal Communications: Who
    • 4.2   Internal Communications: Why
    • 4.3   Internal Communications: What
    • 4.4   Internal Communications: How
    • 4.5   Internal Engagement Calendar & Touch points - Example
  • 5. External Communications at a Glance
    • 5.1   External Communications: Circle of Work vs Circle of Trust
    • 5.2   External Communications: Influence Matrix
    • 5.3   External Communications: Working Calendar
    • 5.4   External Communications: Treatment Rules
  • 6. Crisis Management at a Glance
    • 6.1   Crisis Management: Types of Crises
    • 6.2   Crisis Management: Types of Solutions
    • 6.3   Crisis Management: Proactive Zone
    • 6.4   Crisis Management: Do & Dont
  • 7. PR Campaign Management at a Glance
    • 7.1   PR Campaign Management: Brand Communication Activities
    • 7.2   PR Campaign Management: Successful Case Study
    • 7.3   PR Campaign Management: Setting KPIs
    • 7.4   PR Campaign Management: Budgeting Rules
  • 8. CSR Campaign at a Glance
    • 8.1   CSR Campaign: Objectives & Strategies
    • 8.2   CSR Campaign: Important Notes
  • 9. Code of Conduct & Career Path Vision
    • 9.1   Code of Conduct & Career Path Vision


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Buổi 6 - Crisis Management at a Glance

Crisis Management: Types of Solutions


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