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  • Digital Audit: Kiểm định Kỹ thuật số

  • 1. Introduction
    • 1.1   Introduction
    • 1.2   Scope & Roles
  • 2. Digital Terms
    • 2.1   Digital Terms
  • 3. Digital Audit Model
    • 3.1   Digital Audit Model
  • 4. The Core
    • 4.1   The Core
    • 4.2   Handout: Digital Audit - The Core
  • 5. The Strategy
    • 5.1   Integration Stage - Global
    • 5.2   Integration Stage - Vietnam (P1)
    • 5.3   Integration Stage - Vietnam (P2)
    • 5.4   List of Questions to Examine The Core Business for Digital Transformation
    • 5.5   Business Model & Digital Business Matrix
    • 5.6   Customer Journey
    • 5.7   Objectives of Digital Strategy
    • 5.8   List of Questions to Evaluate The Digital Objectives
    • 5.9   Content Strategy (P1)
    • 5.10   Content Strategy (P2)
    • 5.11   Handout: Digital Audit - The Strategy
  • 6. The Channels
    • 6.1   Digital Mapping
    • 6.2   Website Audit (P1)
    • 6.3   Website Audit (P2)
    • 6.4   Social Media Audit
    • 6.5   Search Marketing Audit
    • 6.6   Display Ads Audit
    • 6.7   Email Audit
    • 6.8   Mobile Audit
    • 6.9   Handout: Digital Audit - The Channels
  • 7. Digital Tools
    • 7.1   Digital Tools (P1)
    • 7.2   Digital Tools (P2)
  • 8. Implementation
    • 8.1   Implementation
    • 8.2   Handout: Digital Audit - Implementation
  • 9. Bonus Content
    • 9.1   Content Marketing Calendar Template
    • 9.2   Social Media Editorial Calendar Template
    • 9.3   Social Media Posting Schedule Template
    • 9.4   Digital Audit Template
    • 9.5   Digital Marketing Audit Template
    • 9.6   Digital Marketing Toolkit
    • 9.7   Digital Audit Sample (Furniture Joint-stock Company)


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Buổi 9 - Bonus Content

Digital Audit Template


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Thảo luận


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