Actionable In-Store Marketing

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Actionable In-Store Marketing
1. Course Introduction
- 1.1 Course Introduction
2. Consumer & Shopping Journey
- 2.1 Consumer & Shopping Journey
3. Why Understanding Shoppers is important?
- 3.1 The reality on reflecting shopper understanding
- 3.2 The 4 trends impact to shopping
4. The approach of this course
- 4.1 The approach of this course
5. In-Store Marketing Framework Introduction
- 5.1 In-Store Marketing Framework Introduction
6. Phase 1: PRE-SHOP
7. Phase 2: DURING-SHOP (P1)
8. Phase 2: DURING-SHOP (P2)
9. Phase 2: DURING-SHOP (P3)
10. Phase 2: DURING-SHOP (P4)
- 10.1 CONVERT shopper to our brand promotion (P1)
- 10.2 CONVERT shopper to our brand promotion (P2)
11. Phase 3: POST-SHOP
- 11.1 Phase 3: POST-SHOP
12. Phase 4: Bonus - Growing Toothbrush case study
- 12.1 Phase 4: Bonus - Growing Toothbrush case study
- 12.2 Handout 5 (End)

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Buổi 7 - Phase 2: DURING-SHOP (P1)

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