Buổi 3 - A Marketing Perspective
Episode 3: A Marketing Perspective
Jonathan Mildenhall is VP, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company. His career has seen him work for BBH, Mother and TBWA, working on brands as diverse as PlayStation and Smirnoff. Under his visionary approach, the Coca-Cola brand has regained its position as a pioneering marketing force, with ground-breaking campaigns being developed around the world.