Buổi 2 - A Creative Perspective
Episode 2: A Creative Perspective
Dan Wieden is one of the creative legends of the industry. As well as founding Wieden+Kennedy, he is personally regarded as one of the most pioneering influences on the global advertising community; Nike’s 'Just Do It' tagline was his idea. His network’s creative output for Coca-Cola, Old Spice, Nike, Chrysler and Honda has been recognised to such an extent that the agency is amongst the most awarded of all time.