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  • The first 6 weeks: 6 tuần đầu tiên của Brand Manager (Phần 2)

  • 1. Week 3 - Understand Brand: Day 1 - Brand Positioning Pack
    • 1.1   Bài giảng "Week 3 - Understand Brand"
    • 1.2   Brand Positioning Pack (p1)
    • 1.3   Brand Positioning Pack (p2)
    • 1.4   Brand Positioning Pack (p3)
    • 1.5   Brand Positioning Pack (p4)
  • 2. Week 3 - Understand Brand: Day 2 - Brand Image Profile
    • 2.1   Brand Image Profile
  • 3. Week 3 - Understand Brand: Day 3 - Brand Pyramid & Brand Signature
    • 3.1   Brand Health Pyramid
    • 3.2   Brand Signature
  • 4. Week 3 - Understand Brand: Day 4 - Brand Awareness
    • 4.1   Brand Awareness
  • 5. Week 3 - Understand Brand: Day 5 - Brand Retention Funnel
    • 5.1   Brand Retention Funnel
  • 6. Week 4 - Understand Product: Day 1 - Product Performance/ Product Portfolio
    • 6.1   Bài giảng "Week 4 - Understand Product"
    • 6.2   Product Performance
    • 6.3   Product Portfolio (p1)
    • 6.4   Product Portfolio (p2)
  • 7. Week 4 - Understand Product: Day 2 - Profit
    • 7.1   Profit (p1)
    • 7.2   Profit (p2)
  • 8. Week 4 - Understand Product: Day 3 - Pricing Strategy
    • 8.1   Average Price Index
    • 8.2   Market Price Tiers
    • 8.3   Perceived Price vs Actual Price
    • 8.4   Price Elasticity
  • 9. Week 4 - Understand Product: Day 4 - Packaging Review
    • 9.1   Packaging Review
  • 10. Week 4 - Understand Product: Day 5 - Innovation Roadmap
    • 10.1   Innovation Roadmap (p1)
    • 10.2   Innovation Roadmap (p2)
    • 10.3   Innovation Roadmap (p3)
    • 10.4   End of Week 3 & 4 of a Brand Manager


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Kết thúc   Buổi 9 - Week 4 - Understand Product: Day 4 - Packaging Review

Packaging Review


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Thảo luận
Phạm Thanh Hương 30/12/2020

Hi chị, chị có thể nói rõ hơn giúp em về nguyên tắc 5 yếu tố trên bao bì là gì được ko ah. Em cảm ơn.


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