The first 6 weeks: 6 tuần đầu tiên của Brand Manager (Phần 2)

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The first 6 weeks: 6 tuần đầu tiên của Brand Manager (Phần 2)
1. Week 3 - Understand Brand: Day 1 - Brand Positioning Pack
2. Week 3 - Understand Brand: Day 2 - Brand Image Profile
- 2.1 Brand Image Profile
3. Week 3 - Understand Brand: Day 3 - Brand Pyramid & Brand Signature
- 3.1 Brand Health Pyramid
- 3.2 Brand Signature
4. Week 3 - Understand Brand: Day 4 - Brand Awareness
- 4.1 Brand Awareness
5. Week 3 - Understand Brand: Day 5 - Brand Retention Funnel
- 5.1 Brand Retention Funnel
6. Week 4 - Understand Product: Day 1 - Product Performance/ Product Portfolio
7. Week 4 - Understand Product: Day 2 - Profit
- 7.1 Profit (p1)
- 7.2 Profit (p2)
8. Week 4 - Understand Product: Day 3 - Pricing Strategy
9. Week 4 - Understand Product: Day 4 - Packaging Review
- 9.1 Packaging Review
10. Week 4 - Understand Product: Day 5 - Innovation Roadmap

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Buổi 1 - Week 3 - Understand Brand: Day 1 - Brand Positioning Pack

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