The first 6 weeks: 6 tuần đầu tiên của Brand Manager (Phần 1)

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The first 6 weeks: 6 tuần đầu tiên của Brand Manager (Phần 1)
1. Welcome new Brand Managers!
- 1.1 Introduction to the first 6-weeks
- 1.2 How will we learn?
2. Week 1- Understand Business: Day 1 - Sales
3. Week 1- Understand Business: Day 2 - Category & Segments
- 3.1 Category / Segments (p1)
- 3.2 Category / Segments (p2)
4. Week 1- Understand Business: Day 3 - Distribution System
- 4.1 Distribution System (p1)
- 4.2 Distribution System (p2)
5. Week 1- Understand Business: Day 4 - Share & Growth
- 5.1 Share & Growth (p1)
- 5.2 Share & Growth (p2)
6. Week 1- Understand Business: Day 5 - Market Visit
- 6.1 Market Visit
7. Week 2 - Understand Consumer: Day 1 - Consumer Profile
8. Week 2 - Understand Consumer: Day 2 - Understand Consumption Habit
9. Week 2 - Understand Consumer: Day 3 - Understand Shopping Habit
- 9.1 Understand Shopping Habit
10. Week 2 - Understand Consumer: Day 4 - Understand Media Habit
11. Week 2 - Understand Consumer: Day 5 - Tips for Consumer Visit

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Buổi 10 - Week 2 - Understand Consumer: Day 4 - Understand Media Habit

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