EPISODE 11: HOW DO WE NURTURE AND DEVELOP TALENTS? (PART 1)
Ms. Dieu Anh: It’s always like a hot topic when we talk about talent. We face serious issue about shortage talent in Vietnam. And I’m sure that’s not only the issue in Vietnam market but also in many other market in Asia. Can you share some point of view how we can solve that problem?
Mr. Kent: First of all, talent should be the biggest issue, because we know what we have in the agency, on factory. We have people in the building and it's the collective ability of our talent. So it's always a problem. So it's always a question as it should be because it is a representation of what we provide to our clients in terms of our skills. I think the answer for your question it starts with as an industry are we and attractive industry for the brightest young people. And I think we there is an obligation and it needs to continue to build the industry for young people to say I want to be in that business. Because you know the younger more people today have many options I think the younger generation is more entrepreneurial perhap than ever before. So for them, the decision often is do I want to do that kind of business versus maybe start my own business over here with friends or investors or whatever it might be.
Something we have to build continue to build why is it you want to spend your time what skills do you get for doing what we do. Skill is not only to do more of it but frankly skill is the service you do in other areas. One thing that I'm I still feel when I look at our industry and I look at many people I know that they left the industry over time. They’ve come away with great skills and I'm not sure if we're telling young talent that enough. If you come and spend some time and really build some expertise you learn how to be a strategic thinker you should in your job. And you learn how to make something that's attractive to people because it's creative work. You learn about effectiveness, you learn how to be persuasive, you learn how to be a good analyst. There’re a lot of really great skills that's why I think you often see advertising people go on to do other things in their career and often do well. Because they've got good skills they built over the years that are foundation skills. So they're very portable skills in a way that we learned in our business.
The question is how do you make it attractive industry to stay in? Not just a great training ground for other things but how do you make it something people say I'm happy to make this my career. I think it's fun every day to deal with client issues, I like the breath of different challenges. That's why I think as an industry and of course Ogilvy has his own room where we put our time and effort in creating an environment where people say when I walk in I'm smarter because I'm dealing with other smart people. I'm dealing with world-class clients. It's important to the clients to have because you know David Ogilvy from the start, so it was important to identify first class client and first-class way. There's a reason for that because he knew that if you're working with great world-class client pushes you're thinking but it also becomes I think attractive to staff. When I working on the best businesses in the world. Great! Take it becoming one of the most famous brand, building a famous Vietnamese brand, becomes an exciting thing for young staff. So I think business we need to build our value proposition, continue to build it in the era. And Ogilvy, we’ve always been trying to develop that proposition environment like what people learn to be professional where they’re proud to be a part of organization that has standard really feel like doing something relevant help it to build brands and make them better to consumer and ultimately I think I'll feel that they're progressing because they're doing things that are new and and leading the market. And It’s nice to be involved in business to help your clients do something for the first time. It's nice to be recognized to win the award not just in their world, because award is often the symbol that you’re seen as the best out there doing it. It’s a big issue. It’s a big topic because as I said we don’t have anything other than our talent like we’re out there worrying about the factories that we build as Ogilvy, we have talents everyday, we have to build it as we do, we have to care about it and we do more to build that value proposition.