EPISODE 10: HOW DOES OGILVY GET READY FOR MODERN MARKETING? (PART 4)
Ms. Dieu Anh: That’s interesting. And we see how proactive like Ogilvy Asia Pacific do for like internal organization and for the industry. So, can you explain a little bit about your position as Chief Operating Officer? What are you doing? What is this role of doing in the group?
Mr. Kent: What’s my job? Every job has a title it's given. I think you have to determine first of all, what title means you should be doing primarily? And I think everybody in their job has to decide what else they're trying to achieve in their role. I do a number of different things in my company. I'm responsible for the Asian markets. In Ogilvy, I spend a fair amount of time working traveling to the different markets working with the leadership teams, finding ways to develop talent, primarily building business for our clients, meeting with clients, understanding their issues, developing new services. In some cases, potentially doing acquisitions of companies that can provide new areas of expertise. As the title Operating Officer signifies I spend some time on operation. We've got budget that need to be delivered. We've got investment to be made we need to monitor the quality of our operation and delivery to our clients. So I spend my time on abroad range of things that you would expect which range from primarily are our clients through building our services and building our talent and making sure our operations are working well. Because you know where business do, so we focus on what we help our clients do, but we have office space we need to rent, we have decision to make about whether we move a building. We’ve got decision to make as any business does about which partners we’re working with was obviously in as an agency we’ve got various partners in production and other areas. So you know that it covers a fairly broad range of things.
I’m also believe that in a job, your main job is to solve problems. So you look at the big things that need to be solved and then on those problems together resolved and if that's not clients issue, then that will be my job for today. I don’t wake up everyday and say my job is to do 7 different things. I wake up and say what are the most important things are going to help like what's the biggest problems I need to solve the help company? and over the course of a year involves many different things but on a given day it’s maybe a client issue on another day maybe talent issue or business issue but I know again I think it’s important for people to in a way not get hung up on their title in our business. Let’s say what problem in my solving particularly for our clients if you do.