Influencer Marketing: Tiếp thị qua Người ảnh hưởng

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Influencer Marketing: Tiếp thị qua Người ảnh hưởng
1. Introduction
2. 5 Parameters to Evaluate Influencers
- 2.1 Quantitative Parameter: Number of Followers
- 2.2 Qualitative Parameter: Influence Quality
3. 3 Roles of Influencer in a Marketing Campaign
- 3.1 3 Roles of Influencers in a Marketing Campaign
- 3.2 Side-Discussion on Brand Ambassador
4. Influencer Marketing Campaign: Campaign Creation
- 4.1 From Campaign Brief to Influencer Brief
- 4.2 From Brand KPI to Influencer KPI
5. Influencer Marketing Campaign: Influencer Selection
- 5.1 Influencer Selection
6. Influencer Marketing Campaign: Content Co-creation
- 6.1 3 Important Elements of Content Co-creation
- 6.2 Content Plan Management
7. Influencer Marketing Campaign: Content Distribution & Delivery
- 7.1 Content Distribution & Delivery
8. Influencer Marketing Campaign: Measurement
- 8.1 Measurement: Output & Outcome
- 8.2 Measurement: Communication Objectives
9. Case study
- 9.1 Case study: NIVEA MEN
- 9.2 Case study 2: Johnsons Baby
10. Bonus
- 10.1 Do & Dont in Influencer Marketing
- 10.2 Influencer Relationship Management

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Buổi 6 - Influencer Marketing Campaign: Content Co-creation

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