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  • Influencer Marketing: Tiếp thị qua Người ảnh hưởng

  • 1. Introduction
    • 1.1   Prologue
    • 1.2   Definition of Influencer
    • 1.3   Follower & Influence
    • 1.4   Influencer vs Celebrity, KOL, Social Publisher
    • 1.5   Handout (full)
  • 2. 5 Parameters to Evaluate Influencers
    • 2.1   Quantitative Parameter: Number of Followers
    • 2.2   Qualitative Parameter: Influence Quality
  • 3. 3 Roles of Influencer in a Marketing Campaign
    • 3.1   3 Roles of Influencers in a Marketing Campaign
    • 3.2   Side-Discussion on Brand Ambassador
  • 4. Influencer Marketing Campaign: Campaign Creation
    • 4.1   From Campaign Brief to Influencer Brief
    • 4.2   From Brand KPI to Influencer KPI
  • 5. Influencer Marketing Campaign: Influencer Selection
    • 5.1   Influencer Selection
  • 6. Influencer Marketing Campaign: Content Co-creation
    • 6.1   3 Important Elements of Content Co-creation
    • 6.2   Content Plan Management
  • 7. Influencer Marketing Campaign: Content Distribution & Delivery
    • 7.1   Content Distribution & Delivery
  • 8. Influencer Marketing Campaign: Measurement
    • 8.1   Measurement: Output & Outcome
    • 8.2   Measurement: Communication Objectives
  • 9. Case study
    • 9.1   Case study: NIVEA MEN
    • 9.2   Case study 2: Johnsons Baby
  • 10. Bonus
    • 10.1   Do & Dont in Influencer Marketing
    • 10.2   Influencer Relationship Management


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Kết thúc   Buổi 4 - Influencer Marketing Campaign: Campaign Creation

From Brand KPI to Influencer KPI


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