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  • Nội dung học
  • Trợ giúp
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    • Đăng nhập
    • Đăng ký
  • Đăng xuất
  • PR Plan & Media Relations Management

  • 1. Warming up
    • 1.1   Warming up: Questions
    • 1.2   Warming up: Materials
    • 1.3   Warming up: Answers
    • 1.4   Circle of Work & Circle of Trust
    • 1.5   Handout
  • 2. Impacts of External Relations on Business Development
    • 2.1   Impacts of External Relations on Business Development
    • 2.2   Scope of course
  • 3. Vietnam Press
    • 3.1   Vietnam Press Overview
    • 3.2   PR Pocket: Working with the Press
    • 3.3   Working process
  • 4. Regulators, Government & Other Groups
    • 4.1   Functional Regulators
    • 4.2   Government
    • 4.3   Community Groups, Experts & Influencers
  • 5. Relationship Building Overview
    • 5.1   3 Pillars of Relationship Building
    • 5.2   Relationship Management Plan
  • 6. The importance of PR Planing in Relationship Building
    • 6.1   Personal relationship precedes Professional projects or vice versa?
    • 6.2   PR Role in 3 Types of Professional Projects
    • 6.3   Identifying relevant relationships to influence target consumers
  • 7. PR Plan
    • 7.1   PR Plan: Strategic House Overview
    • 7.2   PR Plan: Strategic House Examples
    • 7.3   PR Plan: Campaign Plan
    • 7.4   PR Plan: Content Plan
  • 8. PR Plan Execution
    • 8.1   Content Execution
    • 8.2   Campaign Roadmap, KPI & Monitoring
    • 8.3   Setting KPIs
    • 8.4   Event Execution
    • 8.5   Production Execution
  • 9. Reference
    • 9.1   Initial Media Clipping
    • 9.2   Client Brief
    • 9.3   Event Brief
    • 9.4   Event Flow
    • 9.5   Event Plan
    • 9.6   Event Cost
    • 9.7   Campaign Report


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Buổi 3 - Vietnam Press

Vietnam Press Overview


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Thảo luận


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