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  • Segmentation for Business Growth: Phân khúc Thị trường để Tăng trưởng Kinh doanh

  • 1. Introduction
    • 1.1   Segmentation: Importance & Definition
    • 1.2   From Consumer Segmentation to Positioning
    • 1.3   Golden Rules in Segmentation
    • 1.4   Handout: Segmentation for Business Growth
  • 2. Product Segmentation
    • 2.1   Example – Beverage Segmentation
    • 2.2   Example - Laundry Detergent Segmentation
    • 2.3   Product Segmentation & Market Understanding
  • 3. Consumer Segmentation: Importance
    • 3.1   Example - Consumer Segmentation
    • 3.2   From Consumer Segmentation to Value Chain
    • 3.3   From Consumer Segmentation to Brand Strategy
    • 3.4   From Consumer Segmentation to Business Opportunities
  • 4. Consumer Segmentation: Methodology
    • 4.1   5 Main Criteria of Consumer Segmentation
    • 4.2   Identifying Target Consumers
    • 4.3   Consumer Segmentation Methodology
  • 5. Category Segmentation
    • 5.1   Driver of Choice
    • 5.2   Example - Category Segmentation
    • 5.3   Category Segmentation Methodology & Course Summary


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Buổi 4 - Consumer Segmentation: Methodology

Identifying Target Consumers


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