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  • 9P of Restaurant Management: 9P trong Quản trị Nhà hàng (Phần 3)

  • 1. Introduction
    • 1.1   Introduction
    • 1.2   Handout
  • 2. P7: Promotion Tools
    • 2.1   Service Marketing Triangle
    • 2.2   Advertising & PR
    • 2.3   Sales Promotion
    • 2.4   Direct Marketing & Personal Selling
  • 3. P7: Promotion - Digital Marketing Zoom In
    • 3.1   Digital Marketing Zoom In (Part 1)
    • 3.2   Digital Marketing Zoom In (Part 2)
  • 4. P7: Promotion - Internal Communication
    • 4.1   Internal Communication
  • 5. P8: Process
    • 5.1   Guest Journey
    • 5.2   Service Sequence
    • 5.3   Service Blueprint
  • 6. P9: People - Human Resource Strategies
    • 6.1   The Shift in Mindset: Top down & Bottom up
    • 6.2   Positive Personnel Attributes
    • 6.3   Human Resource Strategies
  • 7. P9: People - Customer Service Management
    • 7.1   Customer Satisfaction Management
    • 7.2   Request & Complaint Management
  • 8. Bonus
    • 8.1   Organizing Marketing & Sales Force Department
    • 8.2   Relationships among Sales, Marketing and other Departments


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Buổi 2 - P7: Promotion Tools

Sales Promotion


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Thảo luận


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