Buổi 6 - Digital Media
Tham khảo: Yahoo CEO on Users, Brands & Creativity (Talk at Cannes Lions 2014)
Bà Marissa Mayer - CEO của Yahoo - chia sẻ về một số định dạng quảng cáo mới của Yahoo, bao gồm: Mobile, Social, Native và Video.
"As technology has evolved, so have our digital daily habits. For users, this has meant serendipity, convenience, and simplicity. For brands, this has created new and interesting ways to engage audiences. And for both, this evolution has set a new standard for creativity and storytelling.
Join Yahoo! CEO Marissa Mayer for a conversation about users, brands and creativity in a digital age."