Thái Thùy Anh

Lead Manager Consumer Marketing
British American Tobacco US


Thái Thùy Anh

Giới thiệu

Anh Thai is a professional marketer with 10 years of experience in brand management, managing market-leading brands in tobacco, beverage & household care category in South East Asia and America. During her time, she has managed the growth in key brand KPIs including sales, shares and brand equity. She also had a track record of delivering outstanding communication materials and successful innovations in different countries.

 Her ultimate career objective is to become a successful global brand builder who has intensive experience in both developing and developed markets.

 Her expertise includes:

  • Building brands at both regional level and country level
  • Leading innovation projects across countries with multinational cross-functional teams
  • Developing short-term and long-term brand strategy to deliver set business objectives
  • Creating new brand positioning, developing brand communication, managing portfolio and planning brand activities
  • Entering emerging market

Liên hệ

Lead Manager Consumer Marketing , British American Tobacco US
Hồ Chí Minh

Thông tin

Thành viên từ: 2016-05-09 (3 năm 4 tháng)
Chuyên gia của BRANDS Vietnam
Giảng viên của BRAND Camp