Lead Manager Consumer Marketing
British American Tobacco US
CỬA HÀNG NỘI DUNG
Anh Thai is a professional marketer with 10 years of experience in brand management, managing market-leading brands in tobacco, beverage & household care category in South East Asia and America. During her time, she has managed the growth in key brand KPIs including sales, shares and brand equity. She also had a track record of delivering outstanding communication materials and successful innovations in different countries.
Her ultimate career objective is to become a successful global brand builder who has intensive experience in both developing and developed markets.
Her expertise includes:
- Building brands at both regional level and country level
- Leading innovation projects across countries with multinational cross-functional teams
- Developing short-term and long-term brand strategy to deliver set business objectives
- Creating new brand positioning, developing brand communication, managing portfolio and planning brand activities
- Entering emerging market