Wisdom Agency, Digit Matter, and Mai Linh Media
CỬA HÀNG NỘI DUNG
An academic and professional of marketing who has worked in this field since 2008, I work with clients in diverse industries as consultant and manage my group of companies specialised respectively in branding, digitalisation and media. My main focus is on strategy that strengthens the competitive edge of local companies in today's context of change and globalisation.
Many years immersed in this industry have allowed me to build an extended network in the region via study and work which has enabled me to be an gateway for local companies who wish to expand regionally or any international organisations interested in the Vietnam market.
My list of clients comprises over 100 large-scale companies in various sectors, including consultancy (Landor&FITCH, GLG, Dentsu, TBWA), finance (Vietcombank, VIB, NCB, VCBF, VFM, Liberty Insurance, Sun Life), real estate (Novaland, Masterise, An Gia, Phuc Khang), education (British Council, Apollo), transportation (Vietnam Airlines, Mai Linh) and many more.
Summary of experience
- Author at minimalmarketing.com - a content hub written about minimalism in marketing and life
- Co-founder of a group of companies which include Wisdom Agency, Digit Matter, and Mai Linh Media
- Country Associate of Landor & Fitch
- Council Member of Gerson Lehrman Group, Market Lead of digital project
- Marketing Consultant of Mai Linh, Eximbank etc.
- Marketing Coach of iValue Academy, Hult Prize Vietnam, BrandCamp etc.
- Mentor and Advisor of VNPR, SVF - Co4Growth, FTU - Creatio, British University Vietnam - Z Marketer
- Lecturer in cooperation with multiple institutes including HCMC Banking University, University of Economics, Ton Duc Thang University, FPT Education, etc.