Consumer Insights Asia Q3 2018

Kantar Worldpanel 20/12/2018

In this 2018 Q3 edition of the Asia Consumer Insights we cover key FMCG trends in a variety of categories across China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India and Saudi Arabia.

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Key highlights for this issue: 

  • FMCG in Asia sees an overall positive growth by 4.2% in Q2 2018, compared to 3.2% in Q3 2017. Some households in markets like Saudi Arabia however are focusing on value for money options to maximize spending.
  • The beverage sector sees a boom in growth this quarter at 3% as compared to the -0.4% in Q3 2017. This significant growth was driven mainly by soft drinks and coffee consumption in South Korea.
  • Home care and personal care remains fairly consistent at 4.3% and 7.5% respectively, with skincare and cosmetics products leading the growth as per the previous quarter.
  • Personal care remains the fastest growing sector in FMCG at 7.4% and largely driven by skincare and cosmetics.
  • Food sector sees a healthy growth of 3.7% as compared to 2.8% in Q3 2017 and it is interesting to note that in markets like South Korea and the Philippines, this is seen mainly in the frozen food category.
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