[Kantar Millward Brown] Brands at Tet 2018

Huỳnh Thị Trâm Anh PRO 02/04/2018

Tet (Vietnam Lunar New Year) is the special occasion in Vietnam. This is the time for family reunion, for festivals and for giving happiness to loved ones. Moreover purchasing & consumption is significantly higher than at other times of the year, so it provides a great opportunity for brands to engage with consumers.

Xem trước:

An increasing number of brands develop specific thematic campaigns and activation programs to address the specific consumer needs at Tet.

Annually, Kantar Millward Brown Vietnam conducts a survey to enable advertisers to better understand the trend of communication and how consumer respond to brands at Tet.


  1. Brand association at Tet
  2. Performance of TV ads at Tet 2018
  3. Performance of Digital ads at Tet 2018 4. Summary
Thông tin khác

© 2016 Brand Camp. Giấy phép ĐKKD số 0311614186 do Sở KH & ĐT cấp ngày 10/03/2012.

Lầu 3, tòa nhà Viet Solutions, 125/11 Nguyễn Cửu Vân, phường 17, quận Bình Thạnh, thành phố Hồ Chí Minh.