[Kantar Millward Brown] Brands at Tet 2018

Huỳnh Thị Trâm Anh PRO 02/04/2018

Tet (Vietnam Lunar New Year) is the special occasion in Vietnam. This is the time for family reunion, for festivals and for giving happiness to loved ones. Moreover purchasing & consumption is significantly higher than at other times of the year, so it provides a great opportunity for brands to engage with consumers.

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An increasing number of brands develop specific thematic campaigns and activation programs to address the specific consumer needs at Tet.

Annually, Kantar Millward Brown Vietnam conducts a survey to enable advertisers to better understand the trend of communication and how consumer respond to brands at Tet.

Contents:

  1. Brand association at Tet
  2. Performance of TV ads at Tet 2018
  3. Performance of Digital ads at Tet 2018 4. Summary
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