This report provides new forecasts for total media, digital and mobile internet ad spending in six markets in Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
The estimates were developed in conjunction with IAB Singapore, with input from members of the organization.
eMarketer drafted initial estimates based on an analysis of the macro-level economic conditions in the region, historical trends of the advertising market, estimates from other research rms and consumer media usage data. Estimates were then updated after being vetted by member companies of IAB Singapore, with input from agency executives, publishers and research companies in the region.
The report includes estimates for two other regional markets: Hong Kong and Taiwan. Though the two markets do not belong to Southeast Asia geographically, from an operational and relationship standpoint, they are relevant to this report.